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21 | AIC Website

New website design for AIC. Created a space where everything is connected, in a clean, elegant and modern design with user-friendly interface. The aim was to signal the new direction of branding, besides making the work of our colleagues more efficient.


  • 09.20. - The President orders a state of the art webpage that translates in a more cohesive, easy to navigate idea.

  • 12.20. - The development stages start just before the winter break.

  • 01.21. - after the first presentation both the President and Dr. Arash love what they see




the website was revolutionary in every way. it was meant to mirror the AIC spirit. Just to name a few things, it had cutting edge head up display system that wasn't just for looks only, besides the impeccable aesthetics it was a functional feature which was designed by a minimalist thinking designer mind and had tons of advantage and not one single disadvantage.

  • after very successful initial tests, the process of undermining start to develop an anti-webpage mindset. who knows what were the reasons. typical (and the lowest form - of) human short mindedness (limited sight capacity) or jealousy, or the obvious...lack of professionalism which usually is the real reason/case...or all of them. One thing is certain - the President and Dr. Arash saw it and wanted it. Who didn't want it... It is not that hard to figure out. Follow the good willing people and their interests.

  • due to other projects the website was put on the background until killed by a very daring claim, that it caused SEO troubles. (the SEO was not even touched) Sometimes lies shine brighter than truth. Especially from a mouth of someone who claims to be professional.

  • in 10.21 the webpage has been the subject candidate in an ideal webpage for an ideal high school - tested by the Oktatasi Hivatal and it was the showstopper between professionals all over the country. everyone was mesmerized with no exceptions (all 25 participants)

  • in 11.21. this is the death sentence of a webpage, that had only one crime...it was better than...everything. now, and in the future. for quite some time.

website as it was (non functional, just demo for reference)

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