98 | Research on General Motors | What is GM

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Jun 26, 1998

publication description

AUNY

“One of our most cherished freedoms is the freedom to choose how we move from one place to another. And the history of transportation is really the story of our continuing search for personal mobility, but always with more safety and fuel-efficiency, more performance and style.”

Robert B. Smith, former chairman of GM

What is GM? From the ‘Heartbeat of America’ through the ‘Great American Road’ to the one that says ‘We Build Excitement’ it’s all about GM. These slogans are just as well known in their country as the cars they talk about. In this case the Chevrolet, Buick and the sporty Pontiac. And I didn’t mention the “just about to re-born” Oldsmobile and the finest of all, the proud Cadillac.