77
97
Project C6 | Chevrolet Corvette C6
October 1999
Project Evoq | Cadillac XLR
January 1998
Developing model policy and platform strategy for
Chevrolet
Cadillac (2004 MY Range)
Pontiac
Business and Advertising
Marketing Policy
Brand Developing
GM - General Motors
Automotion (Automotive World)
Trends in Modern Ads
Creative Design (Industrial)
CarVersation (Car Design Language)
Autology (History in Car Design)
99
04
Project C6 | Chevrolet Corvette C6
Project Evoq | Cadillac XLR
Research on "General Motors | What is GM”, 1998
About model range strategy
Advised Cadillac Vice President at the time (1998-1999) to open new market segments for the brand. No design language has been discussed whatsoever, but platforms and cost efficiency. This idea led to the Evoq concept (1999) which resulted in the XLR that shared Corvette components (since they were produced in the same plant, Bowling Green, KY).
The product hasn't been a breakthrough success though, but it does not necessarily mean that the idea was wrong in the first place.
January 2004 – September 2004
Testdriver
• Setting up cars for the European market
• Testing cars
• Marketing and Advisory duties
Participating in the following Projects
Project Jinba Ittai NC | Mazda Miata MX-5 III
Harmony between rider and horse - MX-5 Miata NC
January 2004 – August 2004
Project Crossport | Mazda CX-7
May 2004
04
Project Crossport | Mazda CX-7
04
Project Jinba Ittai NC | Mazda Miata MX-5 III